April 23, 2013

WordPress Site Development

I love WordPress as a site development tool, because it’s fairly logical, has a huge community of plugins to customize what your site does, and the system great job in helping a non-hardcore-programmer, like me, to use frameworks and themes to create sites.

So, when I build sites, I focus on helping the client to answer what I feel are key questions about their target audience’s life online:

Do you know:

• their challenges
• problems they’re having
• misconceptions about the service or product you offer?
• what other resources are they using to answer this need?

Where do they get their information, encouragement, motivation, constructive criticism, etc?

• word of mouth via email
• social networks
• online communities

When we’re clear about this, then I create a proposal, we find templates to work from, and design begins.

My target clients are usually looking for a content management system, a way to upload text, graphics and videos easily, and also be connected to the social networks that are important to their customers.

Whenever we can, we decide on important conversion metrics, install and configure Google Analytics and Google Apps if needed, look at DIY webvideo as one option, discuss how to incorporate content creation into their regular routine, and more.

In other words, my focus is helping my clients get what they’re looking for online: the site is a major tool for that, but I help with other tools as well.

Interested? Please click Contact me to let me know your contact information and any questions or comments.